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SEO for Family Law

Updated: Mar 6

With over One-Third of customers using the internet to find their lawyer, driving traffic to your website is becoming even more important than before. SEO can be a valuable tool to drive traffic to your website. SEO, or search engine optimization, is an essential tool for any business looking to stand out from the competition and increase visibility. This is especially true for law firms, which can benefit from optimizing their SEO in order to ensure that potential clients find them quickly during their online searches. Let’s explore how SEO for family law can give your business the boost it needs. SEO is an amazing tool to boost your website traffic for free! However, SEO does take time and is not an overnight change. If you are wanting to jumpstart your growth consider using Google Ads.

SEO for Family Law on Computer

Identifying Keywords

One of the first steps to optimizing SEO for family law is to identify which keywords and phrases are most relevant to your business. These should be tailored to the services you provide and the geographical area you serve. Consider creating a list of 20-25 keywords that accurately reflect your offerings, such as “divorce lawyer in New York City” or “child custody attorney in Los Angeles”. It’s important to research what keywords are being used by potential clients so you can include them in your content. This will help you rank higher on search engine results pages (SERPs). Additionally, try to use long-tail keywords, which are more specific phrases that have lower competition but still attract qualified leads. So instead of targeting "lawyer" you can target "divorce lawyer in downtown Denver."

Website Optimization

Once you have identified keywords, it is essential to optimize them for search engine results pages (SERPs). This includes ensuring that keyword phrases appear on all main webpages, as well as in page titles, meta descriptions, headings, and in your content. As a lawyer, it is also very important to make sure that your website features a privacy policy and is ADA-compliant. The ADA recently released a guide to help make sure your website is compliant. You can build your own website using Wix or Squarespace or another simple website creator, or you can choose to hire someone to create and host your website. Interested in having us create your website?

Content Creation

Creating high-quality content is key when it comes to SEO for family law. Your content should offer potential clients valuable information about family law and answer any questions they may have about it. The topics should be related to family law areas of expertise like divorce, adoption, child custody, etc., as well as other relevant topics such as estate planning and financial management for families. This will help boost your website's authority and keep users engaged with your site longer. Additionally, adding visuals such as images or videos can help draw readers in and make them more likely to stay on the page longer and return in the future. If you are just starting out or don't have any photos of you in action Unsplash is a great place to get free commercial use photos.

Backlink Building

Backlinks are an important part of boosting visibility because they increase a website's credibility by linking back to other reputable sources. When creating backlinks for your family law website, be sure to link only to authoritative websites that provide accurate information about legal matters related to family law topics you cover on your website. Doing so will help improve the quality of your website and will also increase its ranking on (Search Engine Results Page) SERPs over time. As long as you have a physical business location some backlinks should be easy to get. Make sure you are listed in as many directories as possible and that your website is on that listing. Your chamber of commerce will often link to your site if you are a member.


Optimizing SEO for family law requires careful analysis of keywords, content creation strategies, and backlink-building practices that focus on quality over quantity and are tailored specifically for a legal audience searching for answers about family-related legal issues online. By using these tactics properly, lawyers can increase their visibility online while providing valuable information about their services and expertise that potential clients need in order to make informed decisions about their legal issues. In this way, effective SEO practices can lead not only to greater visibility but also increased trust between lawyers and those seeking legal advice or representation regarding family-related matters.

Want to see all of our family law digital marketing services? Click here.

Looking to take your marketing to the next level? Contact AbnerConnect today!

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